![]() Not that long ago I read some publisher’s statement that if it wasn’t for women the novel would be dead. Note the operative phrase: believe the myth. So why do publishers and many authors ignore men? It’s because they believe the myth that men don’t read, and especially don’t read fiction. Today they are all imprints or divisions of 5 mega-corporations. ![]() I remember when there were scores of publishing companies. Perhaps that’s why traditional publishing is constantly re-trenching and brick-and-mortar bookstores are in trouble. That doesn’t sound like a wise business strategy to me. Why write off half of the potential marketplace? So why the heck are publishers ignoring men? I noted in my previous post the publishing industry ignores men in favor of women, and by extension, so do authors. The retailer segregates the two, and makes separate appeals based on what motivates each sex to “Buy! Buy! Buy!” Check any website or catalog that carries goods for both men and women. ![]() Retailers know this, and market accordingly. ![]()
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